Help us save the world from 1,000 kgs of toxics

What is The Earth Count?

In a culture focused on calls to action, demands of change, and personal pledges of revolution, our belief is that any individual accomplishment is merely a small part in the process of change. No individual can alone take action without the help and support of others.

We at KnowledgeCotton Apparel have therefore launched a new Organic unisex t-shirt concept that is based on our philosophy of:

Gain Knowledge

Did you know that conventional (non-organic) cotton is the most polluting and toxic crop on our planet?

Take Action

By buying a unique 'The Earth Count' t-shirt made from 100% certified Organic cotton, you will support the Organic principles. At the same time you will take part in an earth count of people who care about the environment. Each t-shirt will be given its own unique number count which is identified based on the time of buying.

Our founding philosophy is one that hopes to spread knowledge, encourage discussion and make the leap from individual to collective participation.

The organic message is important to spread in particular around textiles and clothes. Few people are aware that it takes 165 grams of chemicals and pesticides to produce enough cotton to create just 1 t-shirt of conventional (non-organic) cotton. These chemicals and pesticides impact our planet and health. It's important to spread the word so more people can 'gain knowledge and take action' by buying the better alternative - Organic cotton. It's good for the environment. Good for the farmers and their families who do not need to work with these toxic chemicals. Good for you, the consumer!

Earn Respect

By changing the perspective focus from the individual to the collective group, we believe our concept of earning and giving respect is the first step to making a real difference. You may buy "green" to feel good about yourself, you may drive a hybrid vehicle to avoid the condemnations of others, but on the path to sustainable change, respect can only be given willingly by others and cannot be bought or sold.

The true value of your decisions will ultimately be evaluated in the respect you earn

About KnowledgeCotton Apparel

KnowledgeCotton Apparel is built on over 37 years of family experience in design, innovation, responsible environmental practice, and passion for quality. These fundamental standards remain at the core of our business philosophy today. KnowledgeCotton Apparel only uses 100% certified Organic Cotton out of the respect for our Earth and you, the consumer. KnowledgeCotton Apparel believes that both knowledge and action are the foundation of respect.

KnowledgeCotton Apparel is inspired by its own history and passion for authentic casual and sportswear with a unique rugged character. Devoted to the perfect fit, the fine detail and the best durable quality, KnowledgeCotton Apparel believes in celebrating a life of leisure, athletic spirit and the connection to nature.

Learn more on the KCA website.